Aldo Coppola was born in 1940. When he was 13 he started working for his father’s salon and attended the Hairdressing academy. At the age of 25 he opened his first salon in Milan in Via Manzoni, in the heart of the city. In 1973 he created his own brand. He started collaborations with the best fashion labels and the most famous photographers in the world. What really characterized Aldo Coppola and made him a true innovator of the hair world was his ability to break all the rules for hair cutting and drying creating new standards that were then followed by everyone else in the beauty world. The Aldo Coppola Group is now a structured company that counts 14 Direct Salons, more than 150 Franchising, a sub-brand Go Coppola that satisfies the younger clients’ demand, two academies (Milan and Moscow), two product lines (Aldo Coppola and Shatush) and the Agency that follows all press and freelancer activities for fashion shows and magazines.